Do you understand the consumer decision-making process?
There’s often a disparity between what shoppers think they do and what they actually do. That’s because the decision-making process is nuanced, based on emotions and context.
The behavioral science framework combines psychology, sociology, economics, and neuroscience to measure and understand human behavior. Applied as a marketing research process, it uncovers rich insights that are impossible to replicate through other methodologies.
In this extensive guide, we cover how behavioral science market research facilitates consumer understanding that can be used for business growth. We discuss in-situation testing with real life stimuli in lab settings, test environments, and through virtual reality environments. These insights result in better products, better packaging, and more effective communication.
In addition to this, we have provided a glossary and directory of behavioral key concepts.
Download the Executive’s Guide to Behavioral Science now!
