Explorer Research moves up 31 spots to rank No. 158 on the 2019 Growth 500 Fastest Growing Companies – Canadian Business unveils 31st annual list of Canada’s Fastest-Growing Companies – Toronto (September 12, 2019) Canadian Business and Maclean’s today ranked Explorer Research No. 158 on the 31st annual Growth 500, the definitive ranking of Canada’s…
Explorer Research ranks #158 on the Growth500 List Read More »
Creating a great ad is only half the battle. Equally important is delivering that ad to an audience ready to see and absorb your brand’s message. To test audience engagement, Explorer dug into Canadians’ connection and attention while watching TV and YouTube—and have three new insights for marketers. …
How Viewers Really Feel About Ads on YouTube vs. TV Read More »
Mississauga-based Explorer Research has created a new testing environment to help simulate a real kitchen in an effort to control research and lower costs for its clients. …
In the age of plentiful content and goldfish-like attention spans, what’s the stuff that really grabs eyeballs and keeps them there? How much does it have to do with the content and how much with the kind of device on which it’s consumed? …
When people are pushing their shopping carts through a grocery store, they are actually engaged in two activities: shopping and buying. Yes, the two are not exactly the same. After all, you have to shop before you can buy. And to understand what makes people buy, first you need to get a handle on how they…
Hershey partnered with Explorer Research, a behavioral research firm, to better understand the shoppers’ thinking while in the candy category. Researchers observed 1,500 shoppers and tracked 25 key measures of their behavior. They conducted eye tracking studies and consumer intercepts to learn the attributes around engagement. …
Hershey Leverages Shopper Insights to Reinvent Candy Aisle Read More »
Explorer Research, a Toronto-area market research firm, recently announced it would offer a combination of two ascendant technologies: virtual reality and eye tracking. VR testing and eye tracking aren’t new on their own, but as VR headsets proliferate and manufacturers compete on product features, eye tracking is being built in to more and more headsets.…
In the Year 2025 … What will retail look like? P2PX exhibitors offer their thoughts on NFC, Amazon and more to get your thinking started. …
Corrugate boxes typically line stores’ seasonal aisles during Halloween, with retailers prescribing color schemes that group products by price or type. But Hershey Co.thought that the merchandising tactic was making it harder for shoppers to find what they wanted, obscuring a brand’s familiar color palette and seasonal creative along with the size and unit-count of the…
Hershey Thinks Outside the Box for Halloween Merchandising Read More »
Explorer Research partnered with Hershey’s to investigate the optimal aisle layout across key design elements. They tested multiple planogram layouts and measured different aisle anchors, the flow of aisles, and planogram sizes. These tests allowed Explorer Research to identify the best aisle configurations for Hershey’s products based on key metrics such as stopping power, closing…
Virtual Reality with Eye Tracking: Step Into the Future Read More »
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