Chapter 3:
Cannabis Packaging Trends
Consumers are looking for discrete and convenient ways to purchase cannabis. Busy lifestyles have made easy-to-use cannabis products more popular. Cannabis packaging trends such as vapes, pre-rolls, and cannabis-infused beverages are growing in popularity.
Vape pens were the second-largest category from 2020-to 2021 in the US market (according to data analytics firm Headset). Pre-rolls are also growing in popularity because of their convenience and form factor; their cigarette-style packaging is perfect for the curious customer. Gummies also represent a popular category.
As seen in other categories, introducing a variety of new and exciting products is important for attracting customers (especially Gen-Z and Millennials).
Top 5 Cannabis Packaging Trends
Since the industry is so new, what works for selling cannabis is constantly evolving. Cannabis is now consumed in a variety of ways including inhales, edibles, and beverages, and the packaging can make all the difference. Now that marijuana products can be picked up and bought off the shelf, it’s important to make your products stand out.
Here are 5 noteworthy cannabis packaging trends:
Keep it Simple – Minimalist packaging is a huge trend for all sorts of packaging and cannabis is no exception. A minimalist look to packaging using 3 colors or less exudes an image of sophistication. It also invites curiosity for the shopper to learn more about the brand story.
Playing with Stereotypes – People’s perception of cannabis is constantly evolving. Have fun with cannabis packaging using wordplay, puns and fun imagery that breaks down outdated perceptions of what weed is.
Leverage the Color Green – Aside from the fact that the marijuana plant is green, this color also happens to represent the perfect image for the product. It conjures images of organic and natural products in keeping with today’s health-conscious consumer.
Pay Attention to Sourcing and Growing Methods – Just as important as any imagery, be sure packaging lists complete sourcing and growing information. This helps to build trust and brand loyalty. State legal restrictions may also make this mandatory.
Learn from the Leaders – There are a few principles that continue to guide the leading dispensaries, growers, and cannabis-product manufacturers: Show that you care about the environment and that your marijuana products have been ethically made and packaged.
