Behavioral Science Insights for more Effective Signage Design
Most in-store signage is not read or noticed by shoppers. Our research shows that typically between 15-20% of signs are noticed. So how do we explain this from a behavioral standpoint? The main reason is that shoppers often have a task based mindset and there is typically cognitive overload in the retail environment. Shoppers are … Continue reading Behavioral Science Insights for more Effective Signage Design…
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