In the age of plentiful content and goldfish-like attention spans, what’s the stuff that really grabs eyeballs and keeps them there? How much does it have to do with the content and how much with the kind of device on which it’s consumed?
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How Choice Architecture Affects Shopper Behavior
Choice architecture simply means that the way a choice is presented influences how the choice is made. This…
How Adjacencies Affect Your Brand
Who’s next to you on the shelf? To successfully build a brand, it’s essential to have a thorough…
Explorer will be at The Quirk’s Event in Chicago this April
Explorer Research is headed to The Quirk’s Event in Chicago April 6-7, 2020. Don’t miss the…