In the age of plentiful content and goldfish-like attention spans, what’s the stuff that really grabs eyeballs and keeps them there? How much does it have to do with the content and how much with the kind of device on which it’s consumed?
Highlights from IIeXBehaviorUS 2019 in Boston
IIeX Boston; an intimate and boutique-y behavioral market research conference where the best in the biz come…
10 Principles for a Successful
Retail Shelf Planogram
Planograms do more than help brands standardize the placement of product on retail shelves across multiple…
Heuristics Bias Norms: Four Key Human Decision Making Biases Underpinning Modern Behavioral Science
Traditionally, marketing research relied on people’s stated attitudes and behaviors to make decisions about…