In the age of plentiful content and goldfish-like attention spans, what’s the stuff that really grabs eyeballs and keeps them there? How much does it have to do with the content and how much with the kind of device on which it’s consumed?
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Are Virtual Reality Shelf Tests Reflective of Real Behavior?
Compared to traditional Real Shelf or Online Shelf tests, Virtual Reality (VR) shelf tests are a boon for…
How To Design In-Store Signage to Maximize Attention and Engagement
Only 15% of in-store signs are viewed. And of those, the viewing time is a scant 2 seconds. With statistics…
How To Get The Most Out Of Your Packaging
Product packaging is the first branded “moment of truth” when customers see a product in-store. Packages…