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Shopper Substitution and the Budget Conscious Consumer
Inflation has hit a 40-year high at 8.5%. This has caused shoppers to change how they evaluate food and…
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How Inflation is Affecting Shopper Behavior
65% of shoppers are changing their behavior because of inflation. We have all felt the impact of recent…
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IIEX Austin 2022 Recap
IIEX in Austin was everything you’d expect in an innovation focused Marketing Research conference. Right…