Explorer Research partnered with Hershey’s to investigate the optimal aisle layout across key design elements. They tested multiple planogram layouts and measured different aisle anchors, the flow of aisles, and planogram sizes. These tests allowed Explorer Research to identify the best aisle configurations for Hershey’s products based on key metrics such as stopping power, closing power, dwell time, find time, and purchase volume.
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Interesting holiday 2020 behaviors . . . let’s start planning for 2021
As part of our holiday shopping study, we looked at holiday shopping and planning behavior to help our…
Passive Data Collection or Observational Research?
There are different ways to measure shopper behavior without using question-based approaches. With the…
Our Top 3 Blog Posts of 2020
As we head bravely into the new year with better times in mind, we look back at our top 3 most-viewed blog…