Explorer Research partnered with Hershey’s to investigate the optimal aisle layout across key design elements. They tested multiple planogram layouts and measured different aisle anchors, the flow of aisles, and planogram sizes. These tests allowed Explorer Research to identify the best aisle configurations for Hershey’s products based on key metrics such as stopping power, closing power, dwell time, find time, and purchase volume.
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How Frictionless Check Outs Could Impact Impulse Sales
Explorer predicts frictionless check outs will be one of the most influential trends that will reshape…
How to Win Back the In-Cafe Consumer
As part of an Explorer changing habits research study, we looked at the in-café coffee habit and how…
Win Back the Morning Coffee
As part of an Explorer changing habits research study, we looked at the morning coffee Drive-Thru routine and…