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Tag: Marketing Research Best Practices
Qualitative research is well known for uncovering nuanced insights and reliably unearthing the “whys” of human decision-making and behavior. Time-honored consumer research techniques such as shop-alongs and focus groups give participants the flexibility…
Quali-Quant Power: Fusing Qualitative & Quantitative Research Read More »
Retail has changed due to the influences of both the pandemic and inflation impacting shopper behavior. Today, shoppers are increasing their pre-trip planning and taking fewer trips overall. With these fundamental shifts, many…
In the realm of shopper insights, decision trees serve as a vital tool for understanding the hierarchy of purchasing decisions made by consumers. These decision trees outline the ranking of various factors such…
Market Structure vs. Behavior-Based Decision Trees Read More »
Almost every aspect of the shopper experience has changed recently and it’s hard for brands to keep up. From the rise of online shopping to the global pandemic, record inflation, and increased pressure…
How Syndicated Market Research Reports Inspire New Hypotheses Read More »
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