Our Toronto Shopper lab uses cutting-edge technology to measure and observe every aspect of shopper activity and is ideal for testing packaging, planogram, e-commerce and store of the future initiatives.
Explorer focuses on observing and measuring nonconscious drivers of behavior with shoppers, through a blended research approach using virtual reality, eye tracking, facial coding and other biometrics. Our lab can test different environments (grocery, mass & convenience) as well as different product categories (CPG, Pharmaceutical, QSR, Electronics and Banking).
Our Toronto Shopper Lab has many different specialized areas for testing.
Our Virtual Reality lab allows for life-size testing of different environments and is fully equipped with eye tracking to capture what is being noticed. The green screen set-up in our labs allows for third person viewing of what the respondent is seeing and doing in the VR environment.
Explorer Media Room
E-Commerce & Digital Usability
QSR Menu Board Testing Facility
Explorer Test Kitchen
A one-of-a-kind research space designed for product usage, packaging, sensory and innovation work. Respondents cook and move around the kitchen as if they were in their own home. Our test kitchen is more cost effective than a home use test and you can capture real versus reported behavior. The Explorer test kitchen is fully equipped with cameras to capture behavior as consumers are using your products. Eye tracking and other biometrics can also be used in our kitchen.
Test Kitchen Ameneties Include
- Residential stove with 4 burners
- Residential refrigerator/freezer
- Double kitchen sink
- Space for blenders, toasters, waffle irons, etc.
- Over 20 feet of cabinets
- Over 20 feet of solid surface countertops
- 40-inch Sony TV monitor
- Ceiling mounted cameras
With the push of a button, we can immerse respondents into lifesize environments whether it is a store, restaurant or bank branch. Our life-size 4K projection technology provides the ultimate in flexibility to test reactions to different environments.
Focus Group Rooms
Our state of the art focus group rooms are equipped with cameras that capture each individual respondent’s reactions. We also use facial coding as part of our qualitative toolkit. Comfortable client viewing rooms with split screen close up viewing of each respondent enhance the research experience.