Online VR Is Lame! Find Out Why.
Written for marketing insights professionals in CPG and retail, we wanted to answer the question, “how realistic is online VR and how does it compare to life-sized virtual reality?”
This “research on research” compares a real shelf with life-sized virtual reality as well as an online shelf.
What we found was Virtual Reality and the Real Shelf had similar shopper behavior including:
- Purchases by brand
- Time spent shopping
- Average number of units purchased
- Viewing patterns were similar for Virtual Reality and the Real shelf
For the online shelf, we saw differences in purchases, viewing patterns and time spent shopping.