The important factors in packaging research are:
With online we do see differences versus life-sized shelves.
Increased viewing of lower shelves and more center focused viewing.
So how do you use online packaging research to effectively predict future behavior?
Any online pack study that Explorer conducts can compare key metrics to a vast normative database, containing thousands of pack testing cases.
This includes both our Pack Performance Index (PPI), as well as our Pack Findability Index (PFI).
In addition, all online behavioral metrics can be calibrated to real life shelf behavior. To do this, we utilize our vast in-person behavioral database to calibrate/adjust online behavior as necessary.
This results in more reliable online behavioral metrics.
The shelf is eye tracked to measure at-shelf standout of your package. Individual designs are also eye tracked.
1. Shop a Shelf
2. Timed Findability
3. Eye Tracking of Shelf
4. Eye Tracking of Package
5. Attitudinal Interview
6. Optional E-commerce Eye Tracking
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