Marketing Research News
Corrugate boxes typically line stores’ seasonal aisles during Halloween, with retailers prescribing color schemes that group products by price or type. But Hershey Co.thought that the merchandising tactic was making it harder for shoppers to find what they wanted, obscuring a brand’s familiar color palette and seasonal creative along with the size and unit-count of the package. The manufacturer partnered with Lombard, Illinois-based market research firm Explorer Research to test the theory.
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In the Year 2025 … What will retail look like? P2PX exhibitors offer their thoughts on NFC, Amazon and more to get your thinking started. read more . . .
Explorer Research, a Toronto-area market research firm, recently announced it would offer a combination of two ascendant technologies: virtual reality and eye tracking.
VR testing and eye tracking aren’t new on their own, but as VR headsets proliferate and manufacturers compete on product features, eye tracking is being built in to more and more headsets. read more . . .
Anne Stephenson was honored to represent Explorer Research at the 2017 Shopper Brain Conference. Case Study Hershey’s: ‘Better For You Products’
A major retailer wanted to reinvent the front end to introduce perceived “Better for You” items. Hershey partnered with the retailer to understand how shoppers felt about these changes. read more . . . .
Explorer Research was honored to be a sponsor at this year’s foremost market research industry conference focused on Research Integration and Unlocking the Future of Insights.
Behavioral Insights – Real Communications Impact – OLG’s Digital Signage Case Study
Mike Moussallem, Vice President with Explorer Research and Joanna Chan, Manager of Shopper Insights with OLG discussed the process associated with effectively testing digital signage solutions, and showcased the necessity of each element within that process. read more . . .
Hershey partnered with Explorer Research, a behavioral research firm, to better understand the shoppers’ thinking while in the candy category. Researchers observed 1,500 shoppers and tracked 25 key measures of their behavior. They conducted eye tracking studies and consumer intercepts to learn the attributes around engagement. read more . . .
When people are pushing their shopping carts through a grocery store, they are actually engaged in two activities: shopping and buying. Yes, the two are not exactly the same. After all, you have to shop before you can buy. And to understand what makes people buy, first you need to get a handle on how they walk a store. read more . . .
In the age of plentiful content and goldfish-like attention spans, what’s the stuff that really grabs eyeballs and keeps them there? How much does it have to do with the content and how much with the kind of device on which it’s consumed? read more . . .
Mississauga-based Explorer Research has created a new testing environment to help simulate a real kitchen in an effort to control research and lower costs for its clients. read more . . .
Creating a great ad is only half the battle. Equally important is delivering that ad to an audience ready to see and absorb your brand’s message. To test audience engagement, Explorer dug into Canadians’ connection and attention while watching TV and YouTube—and have three new insights for marketers. read more . . .
The Great Canadian Flyer – print flyers are one of grocery’s best sales tools. Here’s how to make them even better
Some people think the print flyer’s days are numbered. High production costs and the rise of the e-flyer will bury it, they say. We disagree. Canadian shoppers absolutely love newspaper flyers. They are not going to go away any time soon. read more . . .