Marketing Research News

VR Eye Tracking a Growing Market Testing Tool

Explorer Research, a Toronto-area market research firm, recently announced it would offer a combination of two ascendant technologies: virtual reality and eye tracking.
VR testing and eye tracking aren’t new on their own, but as VR headsets proliferate and manufacturers compete on product features, eye tracking is being built in to more and more headsets. read more . . .

 

Shopper Brain Conference 2017

Anne Stephenson was honored to represent Explorer Research at the 2017 Shopper Brain Conference. Case Study Hershey’s: ‘Better For You Products’
A major retailer wanted to reinvent the front end to introduce perceived “Better for You” items. Hershey partnered with the retailer to understand how shoppers felt about these changes. read more . . . .

 

MRIA National Conference 2017

Explorer Research was honored to be a sponsor at this year’s foremost market research industry conference focused on Research Integration and Unlocking the Future of Insights.
Behavioral Insights – Real Communications Impact – OLG’s Digital Signage Case Study
Mike Moussallem, Vice President with Explorer Research and Joanna Chan, Manager of Shopper Insights with OLG discussed the process associated with effectively testing digital signage solutions, and showcased the necessity of each element within that process. read more . . .

 

Hershey Leverages Shopper Insights to Reinvent the Candy Aisle 

Hershey partnered with Explorer Research, a behavioral research firm, to better understand the shoppers’ thinking while in the candy category. Researchers observed 1,500 shoppers and tracked 25 key measures of their behavior. They conducted eye tracking studies and consumer intercepts to learn the attributes around engagement. read more . . .

 

Eight Secrets of How People Shop

When people are pushing their shopping carts through a grocery store, they are actually engaged in two activities: shopping and buying. Yes, the two are not exactly the same. After all, you have to shop before you can buy. And to understand what makes people buy, first you need to get a handle on how they walk a store. read more . . .

 

Why personal screens mean more engagement

In the age of plentiful content and goldfish-like attention spans, what’s the stuff that really grabs eyeballs and keeps them there? How much does it have to do with the content and how much with the kind of device on which it’s consumed? read more . . .

 

Explorer Research Opens a Test Kitchen 

Mississauga-based Explorer Research has created a new testing environment to help simulate a real kitchen in an effort to control research and lower costs for its clients. read more . . .

 

New Data Reveals How Canadians Really Feel About Ads on YouTube vs. TV

Creating a great ad is only half the battle. Equally important is delivering that ad to an audience ready to see and absorb your brand’s message. To test audience engagement, Explorer dug into Canadians’ connection and attention while watching TV and YouTube—and have three new insights for marketers. read more . . .

 

The Great Canadian Flyer – print flyers are one of grocery’s best sales tools. Here’s how to make them even better

Some people think the print flyer’s days are numbered. High production costs and the rise of the e-flyer will bury it, they say. We disagree. Canadian shoppers absolutely love newspaper flyers. They are not going to go away any time soon. read more . . .

 

Explorer Group launches high-tech shopper insight facility

Mississauga-based Explorer Shopping Solutions has recently launched its new Center for Shopper Insights (CSI), a 6,000-square-foot research, design and meeting facility to help understand shopper behavior and purchase dynamics in Canadian retail. read more . . .
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