Explorer Research is going to IIeX North America in Austin April 14-16, 2020. Come join us and don’t miss the following presentation by Anne Stephenson, Partner at Explorer Research on Tuesday, April 16th at 2:40 pm.
Behavioral Science is a popular topic for Market Researchers. However, too often the “real” behavioral aspect is missing from this science, and the insights obtained may not accurately predict in-market behavior.
It’s important to measure behavior because there is a difference between real behavior and stated behavior. We have found this to be especially true with Decision Trees which routinely rely on stated behavior and are often the cornerstone of planogram and retail design.
In this session, Explorer will discuss an automotive cleaning case study and how we used System 1 techniques to uncover an implicit decision tree which is different from explicit decision trees. Explorer will discuss in detail how we use different research techniques to uncover real behavior and use these techniques to help our clients create better planogram, packaging and retail strategies.