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The Changing Face of Qual
Today’s Landscape Today, results are needed in days, not weeks and while the demand for qualitative…
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Heuristics and Shopper Behavior Part 2
Heuristics are mental shortcuts or rules of thumb we use to make decisions. These observations offer insights…
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The Next Generation of Online Qual
In today’s environment, there has been an accelerated push towards online Qualitative Research. The…
