
Innovation Development
Our labs and virtual reality based approach to innovation development allow for efficient
in-situation validation of ideas early in the process.
Our labs and virtual reality based approach to innovation development allow for efficient
in-situation validation of ideas early in the process.
From whitespace identification through to concept testing, we identify new product concepts to further develop. Team sessions in our labs provide context to the upfront development phase.
New products are shopped and assessed in the context of a real shelf. Eye-tracking measures what stands out at shelf and behaviorally what is purchased in the real environment.
Products are provided and used in a real home environment. Combining shelf evaluation with usage assessment is an effective and efficient way to assess innovations.
720 East Butterfield Road,
Suite 110, Lombard, IL
60148
2425 Skymark Avenue,
Unit 5, Mississauga, ON
L4W 4Y6
Chicago: 630-519-4681
Toronto: 905-629-4639
Toll Free: 1-855-251-5434