Our labs and virtual reality based approach to innovation development allow for efficient in-situation validation of ideas early in the process.
The majority of new products do not succeed in market because they are tested in isolation of the environment where people interact with products.
From whitespace identification through to concept testing, we identify new product concepts to further develop. Team sessions in our labs provide context to the upfront development phase.
New products are shopped and assessed in the context of a real shelf. Eye-tracking measures what stands out at shelf and behaviorally what is purchased in the real environment.
Products are provided and used in a real home environment. Combining shelf evaluation with usage assessment is an effective and efficient way to assess innovations.