Our Idealab consistently identifies the product and service innovations that matter. We accomplish this by understanding the environment where people interact with products. This deep understanding of the context that products are used in allows us to identify the details that need changing in order to change the big picture results.
Explorer Innovation and Product Development benefits from in-house facilities focused on understanding in-the-moment reactions. This iterative process facilitates optimized concepts through subconscious reactions and idea-building workshops.
- Innovation Workshop (team workshops in our facility resulting in workable prototypes)
- New product Development (testing along each stage of development including Kitchen Usability Testing)
- Concept Development & Testing (biometric approaches to understand drivers of appeal)
- Launch Program Optimization (test the tangible elements of your innovation)