Some people think the print flyer’s days are numbered. High production costs and the rise of the e-flyer will bury it, they say. We disagree. Canadian shoppers absolutely love newspaper flyers. They are not going to go away any time soon.
Highlights from IIeXBehaviorUS 2019 in Boston
IIeX Boston; an intimate and boutique-y behavioral market research conference where the best in the biz come…
10 Principles for a Successful
Retail Shelf Planogram
Planograms do more than help brands standardize the placement of product on retail shelves across multiple…
Heuristics Bias Norms: Four Key Human Decision Making Biases Underpinning Modern Behavioral Science
Traditionally, marketing research relied on people’s stated attitudes and behaviors to make decisions about…