Corrugate boxes typically line stores’ seasonal aisles during Halloween, with retailers prescribing color schemes that group products by price or type. But Hershey Co.thought that the merchandising tactic was making it harder for shoppers to find what they wanted, obscuring a brand’s familiar color palette and seasonal creative along with the size and unit-count of the package. The manufacturer partnered with Lombard, Illinois-based market research firm Explorer Research to test the theory.
Filter by Topic
What Effect has COVID-19 had on Sustainable Packaging?
People are paying more attention to packaging than ever before because of the pandemic. With so many people…
Virtual Reality Section Redesign
Section Redesign: A retailer wanted to test different ways to merchandise a section in their stores,…
VR Shopper Research – Online or In-person, the Future Looks Bright
Eventually, the economy will recover, and the pandemic will be behind us. Meanwhile, we’re finding that…