Corrugate boxes typically line stores’ seasonal aisles during Halloween, with retailers prescribing color schemes that group products by price or type. But Hershey Co.thought that the merchandising tactic was making it harder for shoppers to find what they wanted, obscuring a brand’s familiar color palette and seasonal creative along with the size and unit-count of the package. The manufacturer partnered with Lombard, Illinois-based market research firm Explorer Research to test the theory.
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How Frictionless Check Outs Could Impact Impulse Sales
Explorer predicts frictionless check outs will be one of the most influential trends that will reshape…
How to Win Back the In-Cafe Consumer
As part of an Explorer changing habits research study, we looked at the in-café coffee habit and how…
Win Back the Morning Coffee
As part of an Explorer changing habits research study, we looked at the morning coffee Drive-Thru routine and…