Mississauga-based Explorer Shopping Solutions has recently launched its new Center for Shopper Insights (CSI), a 6,000-square-foot research, design and meeting facility to help understand shopper behavior and purchase dynamics in Canadian retail.
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Are Virtual Reality Shelf Tests Reflective of Real Behavior?
Compared to traditional Real Shelf or Online Shelf tests, Virtual Reality (VR) shelf tests are a boon for…
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How To Design In-Store Signage to Maximize Attention and Engagement
Only 15% of in-store signs are viewed. And of those, the viewing time is a scant 2 seconds. With statistics…
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How To Get The Most Out Of Your Packaging
Product packaging is the first branded “moment of truth” when customers see a product in-store. Packages…
