Mississauga-based Explorer Shopping Solutions has recently launched its new Center for Shopper Insights (CSI), a 6,000-square-foot research, design and meeting facility to help understand shopper behavior and purchase dynamics in Canadian retail.
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How Choice Architecture Affects Shopper Behavior
Choice architecture simply means that the way a choice is presented influences how the choice is made. This…
How Adjacencies Affect Your Brand
Who’s next to you on the shelf? To successfully build a brand, it’s essential to have a thorough…
Explorer will be at The Quirk’s Event in Chicago this April
Explorer Research is headed to The Quirk’s Event in Chicago April 6-7, 2020. Don’t miss the…