The Executives Guide To Behavioral Science for Insights Professionals

Written for marketing insights professionals in CPG and retail, this 43 page guide will give you a solid overview of how Behavioral Science is applied to Market Research.

Educate your team on over 20 of the latest research tools and a framework for implementing including neuroscience, Virtual Reality, Implicit Association tests, AI & social listening.

You’ll learn about:

Daniel Kahneman and System 1 & 2
Richard Thaler and “Nudges”
Anchoring
Framing
Heuristics
Biases
Cutting edge technologies like Eye Tracking, Facial Coding, EEG and GSR
How best to apply various techniques in Shopper, Packaging and Insights Research.