The Executives Guide To Behavioral Science for Insights Professionals

Written for marketing insights professionals in CPG and retail, this 43 page guide will give you a solid overview of how Behavioral Science is applied to Market Research.

Educate your team on over 20 of the latest research tools and a framework for implementing including neuroscience, Virtual Reality, Implicit Association tests, AI & social listening.

You’ll learn about:

  • Daniel Kahneman and System 1 & 2
  • Richard Thaler and “Nudges”
  • Anchoring
  • Framing
  • Heuristics
  • Biases
  • Cutting edge technologies like Eye Tracking, Facial Coding, EEG and GSR
  • How best to apply various techniques in Shopper, Packaging and Insights Research.
Executives Guide to Behavioral Science

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