Written for marketing insights professionals in CPG and retail, this 43 page guide will give you a solid overview of how Behavioral Science is applied to Market Research.

Educate your team on over 20 of the latest research tools and a framework for implementing including neuroscience, Virtual Reality, Implicit Association tests, AI & social listening.

You’ll learn about:

• Daniel Kahneman and System 1 & 2
• Richard Thaler and “Nudges”
• Anchoring
• Framing
• Heuristics
• Biases
• Cutting edge technologies like Eye Tracking, Facial Coding, EEG and GSR
• How best to apply various techniques in Shopper, Packaging and Insights Research.