The Executive Guide To Behavioral Science for Insights Professionals
Written for marketing insights professionals in CPG and retail, this 43 page guide will give you a solid overview of how Behavioral Science is applied to Market Research.
Educate your team on over 20 of the latest research tools and a framework for implementing including neuroscience, Virtual Reality, Implicit Association tests, AI & social listening.
You’ll learn about:
- Daniel Kahneman and System 1 & 2
- Richard Thaler and “Nudges”
- Anchoring
- Framing
- Heuristics
- Biases
- Cutting edge technologies like Eye Tracking, Facial Coding, EEG and GSR
- How best to apply various techniques in Shopper, Packaging and Insights Research.
