When people are pushing their shopping carts through a grocery store, they are actually engaged in two activities: shopping and buying. Yes, the two are not exactly the same. After all, you have to shop before you can buy. And to understand what makes people buy, first you need to get a handle on how they walk a store.
Filter by Topic
Recent Posts
-
Virtual Reality Planogram Optimization Case Study
Planogram Optimization: A leading manufacturer wanted to increase sales of their brands and total category.…
-
You probably need to rethink your Decision Tree
With the massive change in shopper behavior driven by the pandemic, we are seeing a change in Shopper…
-
5 Ways to Save Money with VR
As VR technology continues to improve, the cost savings that you can achieve with VR are becoming clear.…
