When people are pushing their shopping carts through a grocery store, they are actually engaged in two activities: shopping and buying. Yes, the two are not exactly the same. After all, you have to shop before you can buy. And to understand what makes people buy, first you need to get a handle on how they walk a store.
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4 Ways to Influence the New Digital Consumer
There’s a new Path to Purchase. Shoppers have turned increasingly to online shopping and curbside…
Success Post-pandemic: Store Checkout Design
The current pandemic has fundamentally altered shopper behavior. Behavioral shifts are multi-dimensional with…
Quick Service Restaurants
Current Pandemic Shifts and Consumer Behavior The current social distancing paradigm brought on by COVID-19…