What:
How:
Traditional Path to Purchase studies focus on the mapping of the customer journey and the importance of different touchpoints. But traditional approaches are missing the action plan going forward. That’s where DecisionPath comes into play. Using a Jobs to be Done framework and our behavioral science expertise, we create the appropriate interventions to change decisions and drive sales along the Path-to-Purchase.
Our research approaches and behavioral science expertise allows quick implementation of actionable recommendations through:
720 East Butterfield Road,
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60148
2425 Skymark Avenue,
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L4W 4Y6
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