Come visit us at IIeX North America 2019 in Austin

Explorer IIeX NA 2019 Austin

Stop by the Explorer Research booth for a chance to win an iPad and experience a Virtual Reality demo!

Come say hello at IIeX North America in Austin April 23-25! Don’t miss Jonathan Asher, Executive Vice President at Explorer Research speak on Virtual Reality, Eye-Tracking and how this amazing, versatile technology can be effectively used to predict in-market shopper behavior.

Virtual Testing, Real Behavior: The Future of Shopper Research

Virtual Reality is no longer a far-off science fiction possibility. It is being used today in a broad range of applications, including medicine, education, architecture, product development, travel planning – and even customized shopping. For behavioral scientists, Virtual Reality provides an efficient means of exposing life-size store environments to shoppers who can view variations quickly and efficiently – and from remote locations. By incorporating Eye-Tracking capability, and shopping research metrics, in-market behavior can be predicted accurately and cost-effectively without the need for fabrication.

In this session, Explorer will show several outputs from Virtual Reality research and how these can be used to drive business results for both manufacturers and retailers. We will also discuss how virtual reality has evolved, and what can be expected in the near future with this exciting technology.

3:00-3:20 pm | Thursday, April 25, 2019