Explorer Research will soon be heading off to the Shopper Insights and Retail Activation Conference at the Radisson Blu Aqua in Chicago July 15 – 17.
Contact us for a discount code to the conference!
Better Behavior Predictions Through Better Behavior Testing
Behavioral Science is a popular topic for Market Researchers. However, too often the “real” behavioral aspect is missing from this science, and the insights obtained may not accurately predict in-market behavior.
“In-situation,” life-size testing is crucial for gauging how shoppers will actually behave as it includes marketplace conditions that influence shopping behavior – such as shelf clutter, visibility and access on shelf. By combining this real behavior with the state-of-the art science (eye tracking, facial coding, implicit testing) actionable insights are uncovered that will grow your business.
This approach can be used for packaging, POSM, planograms, UX, e-com and media testing. Virtual Reality is one exciting new means of creating immersive life-size testing – but just one approach.
In this session, Explorer will show several examples of research outputs and the difference that real behavioral insights provide versus attitudinal or online only approaches.
•Understand the importance of testing real behavior in order to accurately predict in-market behavior
•Appreciate the benefits of in-situation testing for packaging, POSM, planograms, UX, e-com and media testing
•Learn about different ways to test in-situation