effective in store communication

Effective In Store Communication

Consumer Decision Making,Retail

As retail continues to evolve, we often get asked, “will the role of in-store communication change?” We believe that the balance will shift to more of a focus on inspiration and branding but the same principles of in-store communication will remain. In-store design principles are based on behavioral science and how people experience retail environments. […]

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store of the future

What Will the Store of the Future Look Like?

Retail

We get asked a lot about what will the store of the future look like. While no one knows for sure, we do know it will be very different because the pace of change will continue to accelerate. Today’s consumers expect more and more from retailers. Consumers are getting tired of many existing concepts. The winning […]

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Behavioral Science Insights for more Effective Signage Design

Retail

Most in-store signage is not read or noticed by shoppers. Our research shows that typically between 15-20% of signs are noticed. So how do we explain this  from a behavioral standpoint? The main reason is that shoppers often have a task based mindset and there is typically cognitive overload in the retail environment. Shoppers are […]

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How to optimize signage placement

How to Optimize Signage Placement

Retail

One area of in-store communication planning is overlooked more than any other. Not the message, nor the choice of media, but the placement of the communication message. An effective in-store sign should capture a shopper’s interest enough to be noticed; just like a great email subject line gets someone to open it, a great headline […]

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nordstrom

Will Nordstrom Succeed in Canada?

Retail

Will Nordstrom succeed in Canada? – It’s all about becoming a destination While it’s true that the cross border shopping experience is an integral part of Canadians love affair with U.S. retailers, U.S. retailers need to create this sense of adventure at their Canadian stores. The challenge is to create an experience that will sway […]

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