Behavioral Science Insights for more Effective Signage Design

Retail

Most in-store signage is not read or noticed by shoppers. Our research shows that typically between 15-20% of signs are noticed. So how do we explain this  from a behavioral standpoint? The main reason is that shoppers often have a task based mindset and there is typically cognitive overload in the retail environment. Shoppers are […]

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How to optimize signage placement

How to Optimize Signage Placement

Retail

One area of in-store communication planning is overlooked more than any other. Not the message, nor the choice of media, but the placement of the communication message. An effective in-store sign should capture a shopper’s interest enough to be noticed; just like a great email subject line gets someone to open it, a great headline […]

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nordstrom

Will Nordstrom Succeed in Canada?

Retail

Will Nordstrom succeed in Canada? – It’s all about becoming a destination While it’s true that the cross border shopping experience is an integral part of Canadians love affair with U.S. retailers, U.S. retailers need to create this sense of adventure at their Canadian stores. The challenge is to create an experience that will sway […]

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