Behavioral Research: The Key to Developing Great Packaging

Packaging

How to Leverage Behavioral Research for Package Design Most of us default to buying brands that can be quickly seen and understood. We simply don’t have time to compare the options in a category. As a result, much of our decision making is being made by our subconscious minds and packaging is driving many of […]

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The Power Of Packaging

Packaging

Packaging Trends For 2017 Consumers are increasingly paying attention to package format and design. Whether they do it consciously or not, packaging will continue to play an ever increasing role in purchase decisions. Smart packaging that contributes to a positive brand experience is among the leading trends in 2017. Here are 5 ways we can […]

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The Effectiveness of “New” Flashes

Packaging

 Do “New” flashes really work? Not really. Typically “new” flashes are not a primary pack element that is viewed. Our research has shown that the average shopper typically only reviews 2-3 primary elements on a package. We call this the “Explorer Rule of 3”. So while it may be tempting to put a “new” flash […]

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The Importance of Color in Packaging

Do you know how important color is for your package? . . . we do

Packaging

The Importance of Color in Packaging When it comes to packaging, color is one of the most important components for attracting shoppers. Visible from a greater distance than other elements such as copy, illustrations or graphics, it’s often one of the first things people notice. It plays a crucial role in getting your shopper to see […]

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The 20-10-5 Rule

Packaging

A great way to assess how your package performs Explorer understands that in order for a package to perform effectively in an in store environment, you need to ensure it delivers maximum stand out and engagement.  That’s why we have created the 20-10-5 Rule to assess how a package performs. Often times we receive package designs […]

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