Explorer Research Opens a Test Kitchen
Mississauga-based Explorer Research has created a new testing environment to help simulate a real kitchen in an effort to control research…
News
Why personal screens mean more engagement
In the age of plentiful content and goldfish-like attention spans, what’s the stuff that really grabs eyeballs and keeps them there? How…
How Viewers Really Feel About Ads on YouTube vs. TV
Creating a great ad is only half the battle. Equally important is delivering that ad to an audience ready to see and absorb your brand’s…
The Great Canadian Flyer – print flyers are one of grocery’s best sales tools. Here’s how to make them even better
Some people think the print flyer’s days are numbered. High production costs and the rise of the e-flyer will bury it, they say. We…
