Eight Secrets of How People Shop
When people are pushing their shopping carts through a grocery store, they are actually engaged in two activities: shopping and buying.…
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Explorer Research Opens a Test Kitchen
Mississauga-based Explorer Research has created a new testing environment to help simulate a real kitchen in an effort to control research…
Why personal screens mean more engagement
In the age of plentiful content and goldfish-like attention spans, what’s the stuff that really grabs eyeballs and keeps them there? How…
How Viewers Really Feel About Ads on YouTube vs. TV
Creating a great ad is only half the battle. Equally important is delivering that ad to an audience ready to see and absorb your brand’s…
