Store of the Future
In the Year 2025 … What will retail look like? P2PX exhibitors offer their thoughts on NFC, Amazon and more to get your thinking started.…
News
VR Eye Tracking a Growing Market Testing Tool
Explorer Research, a Toronto-area market research firm, recently announced it would offer a combination of two ascendant technologies:…
Hershey Leverages Shopper Insights to Reinvent Candy Aisle
Hershey partnered with Explorer Research, a behavioral research firm, to better understand the shoppers’ thinking while in the candy…
Eight Secrets of How People Shop
When people are pushing their shopping carts through a grocery store, they are actually engaged in two activities: shopping and buying.…
