Hershey Thinks Outside the Box for Halloween Merchandising
Corrugate boxes typically line stores’ seasonal aisles during Halloween, with retailers prescribing color schemes that group products by…
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Store of the Future
In the Year 2025 … What will retail look like? P2PX exhibitors offer their thoughts on NFC, Amazon and more to get your thinking started.…
VR Eye Tracking a Growing Market Testing Tool
Explorer Research, a Toronto-area market research firm, recently announced it would offer a combination of two ascendant technologies:…
Hershey Leverages Shopper Insights to Reinvent Candy Aisle
Hershey partnered with Explorer Research, a behavioral research firm, to better understand the shoppers’ thinking while in the candy…
