Virtual Reality with Eye Tracking: Step Into the Future
Explorer Research partnered with Hershey’s to investigate the optimal aisle layout across key design elements. They tested multiple…
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Hershey Thinks Outside the Box for Halloween Merchandising
Corrugate boxes typically line stores’ seasonal aisles during Halloween, with retailers prescribing color schemes that group products by…
Store of the Future
In the Year 2025 … What will retail look like? P2PX exhibitors offer their thoughts on NFC, Amazon and more to get your thinking started.…
VR Eye Tracking a Growing Market Testing Tool
Explorer Research, a Toronto-area market research firm, recently announced it would offer a combination of two ascendant technologies:…
