Explorer Research Introduces VR with Eye Tracking

Marketing Research Technology

Explorer Research is excited to introduce Virtual Reality (VR) combined with eye tracking. With the help of our talented 3D content developers, we can put our respondents into virtual worlds to get better insights. Since the majority of shoppers make their decisions in-store, it’s important that market research replicates the store setting as closely as […]

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Behavioral Insights from Eye-Tracking

Marketing Research Technology

To use eye-tracking effectively it’s important to understand its added-value and its limitations. Specifically, eye-tracking is very good at identifying: Visibility: in a crowded environment, do consumers even see and notice a package on shelf, a sign in store or link on a screen? Engagement: do these marketing efforts hold shopper’s attention or are they […]

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