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Online Grocery Shopping is Misunderstood

Ecommerce,Retail

Today online grocery shopping represents between 2-4% of the market and is forecasted to be 20% of grocery sales by 2025. Grocery shopping is the next major retail sector to be disrupted. However, there are some myths about online grocery shopping that may need to be reconsidered. The first myth is that no one buys […]

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Mobile Ecommerce for CPG Products
Demands a Different Approach

Ecommerce

As we make the shift to smaller and smaller devices from desktop to tablet to smartphone, mobile ecommerce is only going to grow and nowhere is there more opportunity for growth than online food and beverage. While products such as books and electronics sell quite well, CPG products such as groceries still only make up […]

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How to Optimize your Packaging for Online Shopping

Ecommerce,Packaging

While typical online packaging thumbnails work well for products such as electronics and books that are information-intensive, they don’t work so well for most CPG products. When people buy groceries online, they tend to do it much faster by relying on familiar shapes, colors and symbols. Packaging plays a very important role and should function […]

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