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The Emotional Shopper

Consumer Decision Making

As human beings, our ability to put our emotions into words isn’t very good. After all, we’ve been experiencing emotions 100 times longer (500 million years) than we have been able to talk (65,000 years). Consider that humans have about 3,000 facial expressions that they use to convey their emotions but we have less than […]

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A Behavioral Science Perspective to Queuing

Consumer Decision Making,Retail

Billions of consumer dollars are either made or lost depending on the way businesses manage customer queues. Lengthy wait times can damage brand perception, lead to line abandonment or worst-case scenario, stop customers from coming back to the store/venue/restaurant or bank branch altogether. I think we’d all agree there is nothing enjoyable about waiting in […]

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Why do Shoppers Crave Variety?

Consumer Decision Making

Understanding why shoppers seek variety, reveals key behavioral insights that can be leveraged in-store. To drive in-store trial of new products, it helps to understand what influences a discovery mindset for shoppers. We have found that there are 3 main influences on why shoppers seek out variety. These include: Pleasure – we derive greater pleasure […]

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Richard Thaler – Championing Behavioral Economics

Consumer Decision Making

Explorer Research is delighted that Richard Thaler has won the Nobel prize in economics for his breakthrough work in Behavioral Economics. This discipline combines the study of economics with psychology making it crucially important to the study of shopper behavior. Mr. Thaler is particularly well known for the concept of nudge theory which says that […]

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Glance Media: The Key to Customer Engagement

Consumer Decision Making

Media (in store signage, POS, menu boards, online ads) is often ignored because it fails to take into account the concept of “glance media”. “Glance media” supports the idea that shoppers are often in environments, such as grocery stores, where their time is limited and they are rushing. As such, they are unable to give […]

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Effective In Store Communication

Consumer Decision Making,Retail

As retail continues to evolve, we often get asked, “will the role of in-store communication change?” We believe that the balance will shift to more of a focus on inspiration and branding but the same principles of in-store communication will remain. In-store design principles are based on behavioral science and how people experience retail environments. […]

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Is More Choice At Shelf Always Better?

Consumer Decision Making

In a typical grocery store our research has found that in the top 20 categories, there are the following level of choices on average: 200 product choices 5 segment choices 7 brand choices 5 size choices In other words, there is a sea of choice in these stores. In your average grocery store there are […]

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