When it comes to giving shoppers choice, less is more

Is More Choice At Shelf Always Better?

Consumer Decision Making

In a typical grocery store our research has found that in the top 20 categories, there are the following level of choices on average: 200 product choices 5 segment choices 7 brand choices 5 size choices In other words, there is a sea of choice in these stores. In your average grocery store there are […]

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How emotions affect shopper behavior

How emotions affect shopper behavior

Consumer Decision Making

Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by our emotions. When we have to make a decision, emotions from the past involving similar experiences influence the choices we are considering. […]

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Consumer Decision Making

Consumer Decision Making

Scientists say we make thousands of decisions per day, some sources say as high as 35,000 per day. A Cornell University study says we make 226 decisions per day on what to eat alone. Yet when we ask someone how many decisions they can remember at the end of a day we typically get a […]

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