Richard Thaler wins Nobel Prize in economics

Richard Thaler – Championing Behavioral Economics

Consumer Decision Making

Explorer Research is delighted that Richard Thaler has won the Nobel prize in economics for his breakthrough work in Behavioral Economics. This discipline combines the study of economics with psychology making it crucially important to the study of shopper behavior. Mr. Thaler is particularly well known for the concept of nudge theory which says that […]

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glance media

Glance Media: The Key to Customer Engagement

Consumer Decision Making

Media (in store signage, POS, menu boards, online ads) is often ignored because it fails to take into account the concept of “glance media”. “Glance media” supports the idea that shoppers are often in environments, such as grocery stores, where their time is limited and they are rushing. As such, they are unable to give […]

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effective in store communication

Effective In Store Communication

Consumer Decision Making,Retail

As retail continues to evolve, we often get asked, “will the role of in-store communication change?” We believe that the balance will shift to more of a focus on inspiration and branding but the same principles of in-store communication will remain. In-store design principles are based on behavioral science and how people experience retail environments. […]

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When it comes to giving shoppers choice, less is more

Is More Choice At Shelf Always Better?

Consumer Decision Making

In a typical grocery store our research has found that in the top 20 categories, there are the following level of choices on average: 200 product choices 5 segment choices 7 brand choices 5 size choices In other words, there is a sea of choice in these stores. In your average grocery store there are […]

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How emotions affect shopper behavior

How emotions affect shopper behavior

Consumer Decision Making

Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by our emotions. When we have to make a decision, emotions from the past involving similar experiences influence the choices we are considering. […]

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Consumer Decision Making

Consumer Decision Making

Scientists say we make thousands of decisions per day, some sources say as high as 35,000 per day. A Cornell University study says we make 226 decisions per day on what to eat alone. Yet when we ask someone how many decisions they can remember at the end of a day we typically get a […]

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