baner

Behavioral Research: The Key to Developing Great Packaging

Packaging

How to Leverage Behavioral Research for Package Design

Most of us default to buying brands that can be quickly seen and understood. We simply don’t have time to compare the options in a category. As a result, much of our decision making is being made by our subconscious minds and packaging is driving many of these decisions. The color, shape, design and logos of [...] Read More
baner

The Power Of Packaging

Packaging

Packaging Trends For 2017

Consumers are increasingly paying attention to package format and design. Whether they do it consciously or not, packaging will continue to play an ever increasing role in purchase decisions. Smart packaging that contributes to a positive brand experience is among the leading trends in 2017. Here are 5 ways we can see this happening: [...] Read More
baner

Is More Choice At Shelf Always Better?

Consumer Decision Making

In a typical grocery store our research has found that in the top 20 categories, there are the following level of choices on average:
  • 200 product choices
  • 5 segment choices
  • 7 brand choices
  • 5 size choices
In other words, there is a sea of choice in these stores. In your average grocery store there are [...] Read More
baner

How emotions affect shopper behavior

Consumer Decision Making

Understanding the role emotion plays in shopper behavior

When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by our emotions. When we have to make a decision, emotions from the past involving similar experiences influence the choices we are considering. These emotions create preferences [...] Read More
baner

How Consumers Make Decisions

Consumer Decision Making

Scientists say we make thousands of decisions per day, some sources say as high as 35,000 per day. A Cornell University study says we make 226 decisions per day on what to eat alone. Yet when we ask someone how many decisions they can remember at the end of a day we typically get a response of 10 to 15. The reason for this is that we use a part of our brain called the [...] Read More
baner

The Effectiveness of “New” Flashes

Packaging

 Do “New” flashes really work?

Not really. Typically "new" flashes are not a primary pack element that is viewed. Our research has shown that the average shopper typically only reviews 2-3 primary elements on a package. We call this the “Explorer Rule of 3”. So while it may be tempting to put a "new" flash on a package, it m [...] Read More

baner

Do you know how important color is for your package?
. . . . we do

Packaging

The Importance of Color in Packaging

When it comes to packaging, color is one of the most important components for attracting shoppers. Visible from a greater distance than other elements such as copy, illustrations or graphics, it’s often one of the first things people notice. It plays a crucial role in getting your shopper to see what you want them to see, [...] Read More
baner

Will Nordstrom Succeed in Canada?

Retail

Will Nordstrom succeed in Canada? - It’s all about becoming a destination While it’s true that the cross border shopping experience is an integral part of Canadians love affair with U.S. retailers, U.S. retailers need to create this sense of adventure at their Canadian stores. The challenge is to create an experience that will sway Canadians to part wi [...] Read More