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Virtual Reality meets Eye Tracking: A Game Changer

Marketing Research Technology

VR and eye tracking aren’t new on their own, but when the two are combined, they offer a powerful new tool for conducting marketing research and Explorer is proud to be at the forefront of this revolution. VR with eye tracking measures the percent of people who notice different elements (signs, packages, displays, etc.) as well as reengagement in the form of gaze plots [...] Read More
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Better Behavioral Insights with VR and Eye Tracking

Marketing Research Technology

Delivering a unique shopping experience is critical to surviving in today’s competitive retail landscape and virtual reality is the perfect way to test what is going to break through in store. VR research enables in situation testing which is at the core of behavioral science. To measure behavior properly VR provides life size interaction within environments that show [...] Read More
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Explorer Research Introduces VR with Eye Tracking

Marketing Research Technology

Explorer Research is excited to introduce Virtual Reality (VR) combined with eye tracking. With the help of our talented 3D content developers, we can put our respondents into virtual worlds to get better insights. Since the majority of shoppers make their decisions in-store, it’s important that market research replicates the store setting as closely as possible. Explo [...] Read More
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Nudging: How Behavioral Economics Applies to Marketing

Consumer Decision Making

At the core of behavioral economics is the idea that we are not always rational beings. Our decisions are driven by a range of factors beneath our subconscious (desires, habits, social norms) and these factors are consistent, predictable and can be understood. This principle can be used to influence consumer decision making. It’s often called “nudging” which involves a [...] Read More
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Behavioral Science Insights for more Effective Signage Design

Retail

Most in-store signage is not read or noticed by shoppers. Our research shows that typically between 15-20% of signs are noticed. So how do we explain this  from a behavioral standpoint? The main reason is that shoppers often have a task based mindset and there is typically cognitive overload in the retail environment. Shoppers are not reading while they are shopping and o [...] Read More
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How to Optimize Signage Placement

Retail

One area of in-store communication planning is overlooked more than any other. Not the message, nor the choice of media, but the placement of the communication message. An effective in-store sign should capture a shopper’s interest enough to be noticed; just like a great email subject line gets someone to open it, a great headline in a newspaper gets someone to read it or [...] Read More
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Behavioral Insights from Eye-Tracking

Marketing Research Technology

To use eye-tracking effectively it’s important to understand its added-value and its limitations. Specifically, eye-tracking is very good at identifying:
  1. Visibility: in a crowded environment, do consumers even see and notice a package on shelf, a sign in store or link on a screen?
  2. Engagement: do these marketing ef [...] Read More