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Improving the Marketing Research Experience

Marketing Research Best Practices

At Explorer, we understand our clients are busy. They don’t have time to pour over lengthy reports to find the insight they’re looking for. That’s why we provide shortcuts to relevant information with key insights identified upfront. We bring the insights to life through video and illustrating recommendations and actions going forward. We try to keep these four guideli [...] Read More
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The Emotional Shopper

Consumer Decision Making

As human beings, our ability to put our emotions into words isn’t very good. After all, we’ve been experiencing emotions 100 times longer (500 million years) than we have been able to talk (65,000 years). Consider that humans have about 3,000 facial expressions that they use to convey their emotions but we have less than 200 words to describe them. So it should come as no [...] Read More
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Influencing Shopper Speed is a Nudge that can Increase Sales

Retail

It’s widely acknowledged that walking speed plays an influential role in shoppers’ purchasing decisions. But until now it was unclear what retailers could do to influence the pace of their customers. New research suggests there are ways to control the speed at which shoppers walk down an aisle. Depending on your product, you may want shoppers to slow down or speed up. [...] Read More
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A Behavioral Science Perspective to Queuing

Consumer Decision Making,Retail

Billions of consumer dollars are either made or lost depending on the way businesses manage customer queues. Lengthy wait times can damage brand perception, lead to line abandonment or worst-case scenario, stop customers from coming back to the store/venue/restaurant or bank branch altogether. I think we’d all agree there is nothing enjoyable about waiting in line, but th [...] Read More
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Why do Shoppers Crave Variety?

Consumer Decision Making

Understanding why shoppers seek variety, reveals key behavioral insights that can be leveraged in-store. To drive in-store trial of new products, it helps to understand what influences a discovery mindset for shoppers. We have found that there are 3 main influences on why shoppers seek out variety. These include:
  1. Pleasure - we derive greater pleasure from try [...] Read More
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Richard Thaler – Championing Behavioral Economics

Consumer Decision Making

Explorer Research is delighted that Richard Thaler has won the Nobel prize in economics for his breakthrough work in Behavioral Economics. This discipline combines the study of economics with psychology making it crucially important to the study of shopper behavior. Mr. Thaler is particularly well known for the concept of nudge theory which says that small interventions c [...] Read More
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Glance Media: The Key to Customer Engagement

Consumer Decision Making

Media (in store signage, POS, menu boards, online ads) is often ignored because it fails to take into account the concept of “glance media”. “Glance media” supports the idea that shoppers are often in environments, such as grocery stores, where their time is limited and they are rushing. As such, they are unable to give the media more than a glance as they move through th [...] Read More
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Effective In Store Communication

Consumer Decision Making,Retail

As retail continues to evolve, we often get asked, “will the role of in-store communication change?” We believe that the balance will shift to more of a focus on inspiration and branding but the same principles of in-store communication will remain. In-store design principles are based on behavioral science and how people experience retail environments. From a communicati [...] Read More
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What Will the Store of the Future Look Like?

Retail

We get asked a lot about what will the store of the future look like. While no one knows for sure, we do know it will be very different because the pace of change will continue to accelerate. Today's consumers expect more and more from retailers. Consumers are getting tired of many existing concepts. The winning retailer is the creative retailer that knows how to surprise [...] Read More