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Why do Shoppers Crave Variety?

Consumer Decision Making

Understanding why shoppers seek variety, reveals key behavioral insights that can be leveraged in-store. To drive in-store trial of new products, it helps to understand what influences a discovery mindset for shoppers. We have found that there are 3 main influences on why shoppers seek out variety. These include:
  1. Pleasure - we derive greater pleasure from try [...] Read More
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Richard Thaler – Championing Behavioral Economics

Consumer Decision Making

Explorer Research is delighted that Richard Thaler has won the Nobel prize in economics for his breakthrough work in Behavioral Economics. This discipline combines the study of economics with psychology making it crucially important to the study of shopper behavior. Mr. Thaler is particularly well known for the concept of nudge theory which says that small interventions c [...] Read More
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Glance Media: The Key to Customer Engagement

Consumer Decision Making

Media (in store signage, POS, menu boards, online ads) is often ignored because it fails to take into account the concept of “glance media”. “Glance media” supports the idea that shoppers are often in environments, such as grocery stores, where their time is limited and they are rushing. As such, they are unable to give the media more than a glance as they move through th [...] Read More
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Effective In Store Communication

Consumer Decision Making,Retail

As retail continues to evolve, we often get asked, “will the role of in-store communication change?” We believe that the balance will shift to more of a focus on inspiration and branding but the same principles of in-store communication will remain. In-store design principles are based on behavioral science and how people experience retail environments. From a communicati [...] Read More
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What Will the Store of the Future Look Like?

Retail

We get asked a lot about what will the store of the future look like. While no one knows for sure, we do know it will be very different because the pace of change will continue to accelerate. Today's consumers expect more and more from retailers. Consumers are getting tired of many existing concepts. The winning retailer is the creative retailer that knows how to surprise [...] Read More
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Virtual Reality meets Eye Tracking: A Game Changer

Marketing Research Technology

VR and eye tracking aren’t new on their own, but when the two are combined, they offer a powerful new tool for conducting marketing research and Explorer is proud to be at the forefront of this revolution. VR with eye tracking measures the percent of people who notice different elements (signs, packages, displays, etc.) as well as reengagement in the form of gaze plots [...] Read More
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Better Behavioral Insights with VR and Eye Tracking

Marketing Research Technology

Delivering a unique shopping experience is critical to surviving in today’s competitive retail landscape and virtual reality is the perfect way to test what is going to break through in store. VR research enables in situation testing which is at the core of behavioral science. To measure behavior properly VR provides life size interaction within environments that show [...] Read More
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Explorer Research Introduces VR with Eye Tracking

Marketing Research Technology

Explorer Research is excited to introduce Virtual Reality (VR) combined with eye tracking. With the help of our talented 3D content developers, we can put our respondents into virtual worlds to get better insights. Since the majority of shoppers make their decisions in-store, it’s important that market research replicates the store setting as closely as possible. Explo [...] Read More