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What Will the Store of the Future Look Like?

Retail

We get asked a lot about what will the store of the future look like. While no one knows for sure, we do know it will be very different because the pace of change will continue to accelerate. Today's consumers expect more and more from retailers. Consumers are getting tired of many existing concepts. The winning retailer is the creative retailer that knows how to surprise [...] Read More
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Better Behavioral Insights with VR and Eye Tracking

Marketing Research Technology

Delivering a unique shopping experience is critical to surviving in today’s competitive retail landscape and virtual reality is the perfect way to test what is going to break through in store. VR research enables in situation testing which is at the core of behavioral science. To measure behavior properly VR provides life size interaction within environments that show [...] Read More
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Explorer Research Introduces VR with Eye Tracking

Uncategorised

Explorer Research is excited to introduce Virtual Reality (VR) combined with eye tracking. With the help of our talented 3D content developers, we can put our respondents into virtual worlds to get better insights. Since the majority of shoppers make their decisions in-store, it’s important that market research replicates the store setting as closely as possible. Explo [...] Read More
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Nudging: How Behavioral Economics Applies to Marketing

Consumer Decision Making

At the core of behavioral economics is the idea that we are not always rational beings. Our decisions are driven by a range of factors beneath our subconscious (desires, habits, social norms) and these factors are consistent, predictable and can be understood. This principal can be used to influence consumer decision making. It’s often called “nudging” which involves a [...] Read More
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Behavioral Science Insights for more Effective Signage Design

Retail

Most in-store signage is not read or noticed by shoppers. Our research shows that typically between 15-20% of signs are noticed. So how do we explain this  from a behavioral standpoint? The main reason is that shoppers often have a task based mindset and there is typically cognitive overload in the retail environment. Shoppers are not reading while they are shopping and o [...] Read More
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How to Optimize Signage Placement

Retail

One area of in-store communication planning is overlooked more than any other. Not the message, nor the choice of media, but the placement of the communication message. An effective in-store sign should capture a shopper’s interest enough to be noticed; just like a great email subject line gets someone to open it, a great headline in a newspaper gets someone to read it or [...] Read More