Online Grocery Shopping is Misunderstood


Today online grocery shopping represents between 2-4% of the market and is forecasted to be 20% of grocery sales by 2025. Grocery shopping is the next major retail sector to be disrupted. However, there are some myths about online grocery shopping that may need to be reconsidered.

The first myth is that no one buys fresh food online. This is more about percepti [...] Read More


The 20-10-5 Rule


A great way to assess how your package performs

Explorer understands that in order for a package to perform effectively in an in store environment, you need to ensure it delivers maximum stand out and engagement.  That’s why we have created the
20-10-5 Rule to assess how a package performs.

Often times we receive package design [...] Read More


Explorer Research Canada’s
Fastest Growing Custom Research Firm


Explorer Research Ranks No. 189 on the 2018 Growth 500 Fastest Growing Companies

– Canadian Business unveils 30th annual list of Canada’s Fastest-Growing Companies – Toronto (September 13, 2018) Canadian Business and Maclean’s today ranked Explorer Research No. 189 on the 30th annual Growth 500, the definit [...] Read More

How AI will Change the Retail Industry


AI (artificial intelligence) is transforming the retail industry. It is estimated that by 2025 the size of the AI software and systems industry is expected to reach US$35,870 million. AI will change the entire product and services cycle from manufacturing to post-sale customer communications. Both shoppers and retailers will benefit from this innovative, always learning t [...] Read More

Mobile Ecommerce for CPG Products
Demands a Different Approach


As we make the shift to smaller and smaller devices from desktop to tablet to smartphone, mobile ecommerce is only going to grow and nowhere is there more opportunity for growth than online food and beverage. While products such as books and electronics sell quite well, CPG products such as groceries still only make up about 2% of all online sales. The main reason for thi [...] Read More

What People Say Versus What People Do

Marketing Research Best Practices

The problem with a lot of interview based shopper research is that the answers are simply taken at face value. But by digging a little deeper, it’s usually revealed that the respondent may not be accurately saying what they will do. History is full of marketing decisions caused by only listening to what people say they will do: