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How AI will Change the Retail Industry

Retail

AI (artificial intelligence) is transforming the retail industry. It is estimated that by 2025 the size of the AI software and systems industry is expected to reach US$35,870 million. AI will change the entire product and services cycle from manufacturing to post-sale customer communications. Both shoppers and retailers will benefit from this innovative, always learning t [...] Read More
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Mobile Ecommerce for CPG Products
Demands a Different Approach

Ecommerce

As we make the shift to smaller and smaller devices from desktop to tablet to smartphone, mobile ecommerce is only going to grow and nowhere is there more opportunity for growth than online food and beverage. While products such as books and electronics sell quite well, CPG products such as groceries still only make up about 2% of all online sales. The main reason for thi [...] Read More
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What People Say Versus What People Do

Marketing Research Best Practices

The problem with a lot of interview based shopper research is that the answers are simply taken at face value. But by digging a little deeper, it’s usually revealed that the respondent may not be accurately saying what they will do. History is full of marketing decisions caused by only listening to what people say they will do:
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Improving the Marketing Research Experience

Marketing Research Best Practices

At Explorer, we understand our clients are busy. They don’t have time to pour over lengthy reports to find the insight they’re looking for. That’s why we provide shortcuts to relevant information with key insights identified upfront. We bring the insights to life through video and illustrating recommendations and actions going forward. We try to keep these four guideli [...] Read More
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The Emotional Shopper

Consumer Decision Making

As human beings, our ability to put our emotions into words isn’t very good. After all, we’ve been experiencing emotions 100 times longer (500 million years) than we have been able to talk (65,000 years). Consider that humans have about 3,000 facial expressions that they use to convey their emotions but we have less than 200 words to describe them. So it should come as no [...] Read More
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Influencing Shopper Speed is a Nudge that can Increase Sales

Retail

It’s widely acknowledged that walking speed plays an influential role in shoppers’ purchasing decisions. But until now it was unclear what retailers could do to influence the pace of their customers. New research suggests there are ways to control the speed at which shoppers walk down an aisle. Depending on your product, you may want shoppers to slow down or speed up. [...] Read More
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A Behavioral Science Perspective to Queuing

Consumer Decision Making,Retail

Billions of consumer dollars are either made or lost depending on the way businesses manage customer queues. Lengthy wait times can damage brand perception, lead to line abandonment or worst-case scenario, stop customers from coming back to the store/venue/restaurant or bank branch altogether. I think we’d all agree there is nothing enjoyable about waiting in line, but th [...] Read More
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Why do Shoppers Crave Variety?

Consumer Decision Making

Understanding why shoppers seek variety, reveals key behavioral insights that can be leveraged in-store. To drive in-store trial of new products, it helps to understand what influences a discovery mindset for shoppers. We have found that there are 3 main influences on why shoppers seek out variety. These include:
  1. Pleasure - we derive greater pleasure from try [...] Read More
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Richard Thaler – Championing Behavioral Economics

Consumer Decision Making

Explorer Research is delighted that Richard Thaler has won the Nobel prize in economics for his breakthrough work in Behavioral Economics. This discipline combines the study of economics with psychology making it crucially important to the study of shopper behavior. Mr. Thaler is particularly well known for the concept of nudge theory which says that small interventions c [...] Read More