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The Explorer’s Journal

Shopper Substitution and the Budget Conscious Consumer

Shopper Substitution and the Budget Conscious Consumer

Inflation has hit a 40-year high at 8.5%. This has caused shoppers to change how they evaluate food and lifestyle choices as they can’t afford the same things with the same frequency as…

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Shopper Substitution and the Budget Conscious Consumer

Shopper Substitution and the Budget Conscious Consumer

Inflation has hit a 40-year high at 8.5%. This has caused shoppers to change how they evaluate food and lifestyle choices as they can’t afford the same things with the same frequency as they did…

Shopper Substitution and the Budget Conscious Consumer Read More »

Read More
How Inflation is Affecting Shopper Behavior

How Inflation is Affecting Shopper Behavior

65% of shoppers are changing their behavior because of inflation. We have all felt the impact of recent inflation whether at the gas pump or at the grocery store. At Explorer, we wanted to check…

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7 tips for communicating sustainability

7 Tips for Communicating Sustainability

Delivering better customer experiences to the eco-conscious consumer is of paramount importance. According to WSJ, “64% of consumers list recycling and reusing among their top three concerns” which spells it out pretty clearly: brands are…

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Beans bundled in a plastic package and other beans wrapped in Banana leaf held in female hands

Sustainable Packaging Trends in 2022

One of the most important concerns to consumers right now when buying products is sustainability. Our recent sustainability research shows that packaging design, including minimal and recyclable packaging are the top influences for shoppers concerned…

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The Shopper Transition Zone

The Shopper Transition Zone — Creating the Best Shopping Experience

When shoppers come into a store, the goal is for them to have the best shopping experience possible, with the best possible outcome — shopping and purchasing what is offered, then repeatedly returning to shop.…

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The Shift to Thrift

The Shift to Thrift

Dreading the cost of having to buy our 18-year-old daughter a prom dress, we were delighted when she found the perfect dress at a second hand clothing store for only $80! For our daughter and…

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