As a mainstay of confectionery, chocolate products face deep-rooted sustainability challenges caused by historically poor infrastructure, climate change, and deforestation. Consumers are regularly faced with difficult decisions about whether and which confectionery products…
Sweet Sustainability: Exploring Eco-Friendly Confectionery Read More »
From vineyards to breweries, the alcohol sector is embracing sustainable practices to reduce environmental impact and meet the growing consumer demand for ethical and eco-friendly products. As a product that relies on discretionary income, sustainability…
Sustainable Alcohol: Responsibility from Grain to Glass Read More »
In a world where environmental consciousness is increasingly becoming a priority, the beauty industry finds itself at a crossroads. Consumers are more eager than ever to align their purchases with sustainability values. Yet, amidst this…
The Sustainability Gap: Navigating Intentions and Actions in Beauty Purchases Read More »
Qualitative research is well known for uncovering nuanced insights and reliably unearthing the “whys” of human decision-making and behavior. Time-honored consumer research techniques such as shop-alongs and focus groups give participants the flexibility to engage…
Quali-Quant Power: Fusing Qualitative & Quantitative Research Read More »
Effective retail signage captures consumer attention, draws in customers, and ultimately drives sales. To achieve that success, brands and retailers must incorporate a set of key signage principles that are deeply rooted in the unconscious…
3 Best Practices for Designing Compelling Retail Signage Read More »
As a qualitative research methodology, shop-alongs are among the most organic options available to researchers. In this shopper insights technique, researchers accompany people during a retail shopping trip to observe their behaviors in relation to…
Navigating Retail: Qualitative Virtual vs. In-Person Shop-Alongs Read More »
Earning consumer permission to leverage premium pricing is the goal of many brands. When March rolls around each year, premium priced, rabbit-shaped chocolate that is fundamentally no different than chocolate purchased the prior week will…
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