Creating a great ad is only half the battle. Equally important is delivering that ad to an audience ready to see and absorb your brand’s message. To test audience engagement, Explorer dug into Canadians’ connection and attention while watching TV and YouTube—and have three new insights for marketers.
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Shopper Substitution and the Budget Conscious Consumer
Inflation has hit a 40-year high at 8.5%. This has caused shoppers to change how they evaluate food and…
How Inflation is Affecting Shopper Behavior
65% of shoppers are changing their behavior because of inflation. We have all felt the impact of recent…
IIEX Austin 2022 Recap
IIEX in Austin was everything you’d expect in an innovation focused Marketing Research conference. Right…