Creating a great ad is only half the battle. Equally important is delivering that ad to an audience ready to see and absorb your brand’s message. To test audience engagement, Explorer dug into Canadians’ connection and attention while watching TV and YouTube—and have three new insights for marketers.
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The Changing Face of Qual
Today’s Landscape Today, results are needed in days, not weeks and while the demand for qualitative…
Heuristics and Shopper Behavior Part 2
Heuristics are mental shortcuts or rules of thumb we use to make decisions. These observations offer insights…
The Next Generation of Online Qual
In today’s environment, there has been an accelerated push towards online Qualitative Research. The…