Creating a great ad is only half the battle. Equally important is delivering that ad to an audience ready to see and absorb your brand’s message. To test audience engagement, Explorer dug into Canadians’ connection and attention while watching TV and YouTube—and have three new insights for marketers.
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4 Ways to Influence the New Digital Consumer
There’s a new Path to Purchase. Shoppers have turned increasingly to online shopping and curbside…
Success Post-pandemic: Store Checkout Design
The current pandemic has fundamentally altered shopper behavior. Behavioral shifts are multi-dimensional with…
Quick Service Restaurants
Current Pandemic Shifts and Consumer Behavior The current social distancing paradigm brought on by COVID-19…