Creating a great ad is only half the battle. Equally important is delivering that ad to an audience ready to see and absorb your brand’s message. To test audience engagement, Explorer dug into Canadians’ connection and attention while watching TV and YouTube—and have three new insights for marketers.
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How the Role of the Store Associate has Changed
Despite the use of technology in retail, many customers still desire and expect the ability to speak to a…
Flexible Delivery: Meeting the Customer Where They’re At
Before the pandemic, many retailers weren’t concerned with offering flexible delivery methods since most of…
Combining the Physical and Digital Worlds in Retail
The line between the physical and digital space in retail is getting increasingly blurry. Augmented reality…