Creating a great ad is only half the battle. Equally important is delivering that ad to an audience ready to see and absorb your brand’s message. To test audience engagement, Explorer dug into Canadians’ connection and attention while watching TV and YouTube—and have three new insights for marketers.
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Are Virtual Reality Shelf Tests Reflective of Real Behavior?
Compared to traditional Real Shelf or Online Shelf tests, Virtual Reality (VR) shelf tests are a boon for…
How To Design In-Store Signage to Maximize Attention and Engagement
Only 15% of in-store signs are viewed. And of those, the viewing time is a scant 2 seconds. With statistics…
How To Get The Most Out Of Your Packaging
Product packaging is the first branded “moment of truth” when customers see a product in-store. Packages…